One might understand why he would lie about having earned an MBA, but why would he alter the dates of his enrollment at Wake Forest? Because Dale Brill has something to hide, as you will see.

The Catawba Medical Foundation, a non-profit organization and the fund-raising arm of Catawba Memorial Hospital, got into the for-profit ad agency business. Yes, you heard right: a non-profit entity funding and owning a for-profit company, with Dale Brill as President. Mr. Brill claims that this was not his idea, that he was simply asked to serve as president. Others with knowledge of the situation at AAI dispute that and claim that Dale Brill talked the hospital into this. That AAI was his idea and dream.

Here are just a few articles, in chronological order, that the Charlotte Observer newspaper and other papers wrote at that time about AAI, Mr. Brill's "business venture":

+ "Hospital is using its nonprofit status....to build the agency into a profit-generator"
Read the article - Dale Brill demonstrated a lack of basic understanding of what is appropriate and ethical in business, and what is not.

+ "Hospital loses non-profit mail rate for its moneymaking magazine"
The US Postal Service ordered the public hospital to stop using its nonprofit mailing stamp on its money-making magazine, which was published by AAI. Just four months earlier, Mr. Brill had responded to concerns about the blurring of lines between for-profit and non-profit by saying "it's like I'm responding to something I shouldn't have to respond to because it's so ridiculous". Dale Brill had a blind spot for improprieties back then, and he still does today.

+ AAI makes no money for its owner (the non-profit).....even when there was a profit
In 2.5 years, AAI fails to make a dime for the hospital. Well, it did make a $116,000 profit in 1991, but "none of the money reached the hospital", according to this article. Why? Because when you blow money on things that the IRS won't let you deduct, then you show a profit....but you have none of that money left!

Suffice it say that Dale Brill was living the high life using AAI money, with expensive 3-hour lunches for himself and certain female staffers being the norm. One person who was employed at AAI at the time commented that "Dale is very good at using other people's money to have a good time".

+ Contract extension with county hospital was kept secret
In January 1992, even when it was quite clear that Dale Brill and AAI were trouble (see above), hospital president David Rice extended the contract with AAI to a total of five years. The end date of the contract just happened to coincide with the length with a 5-year loan that AAI had received from Southern National Bank. Mr. Rice did so without obtaining permission from the hospital trustees, who in turn were not amused.

However, in fairness, one trustee (Ron Lindler) called the dovetailing of the contract and loan dates a "coincidence". But Mr. Lindler was not just a hospital trustee, he was also the president of Southern National Bank, the bank that gave the loan to AAI. The bank thus had every reason to protect its interests once it became clear that Mr. Brill was a loser in business. Therefore, you can take Mr. Lindler's claim of a mere "coincidence" with a huge pile of salt.

What I detail above is just the tip of the iceberg. Multiple sources have told me that Mr. Brill did not do his own assignments as part of his MBA studies at Wake Forest - he had AAI employees do them. AAI's accounting was certainly not GAAP (Generally Accepted Accounting Principles), and a CPA firm wrote a management letter to AAI's board about this and other issues. There is much more, but you probably get the picture: Brill is a liar, a cheat, a greedy and unprincipled wastrel who leeches off of others. He thinks that the key to success in life and business is manipulation. The above documented resume falsification proves that he still is that way today.

As a businessman, Dale Brill perhaps thought he was a visionary. He had a vision, all right, he was delusional. Brill operated AAI the way a sociopath would operate it.

You might object that "this happened so long ago, Dale Brill might have changed". But as you read on, you will see that nothing in Dale Brill's career to this day demonstrates that he has any moral compass today either. That is why his history at Advertising Associates, Inc. (AAI) is just as relevant today as when Dale Brill lived high on the hog off of the residents of Catawba County, NC some 20+ years ago.

By May 1992, the hospital trustees were trying to find a buyer for AAI. Given that AAI was a mess in so many ways, it was no surprise that Catawba Hospital failed to find a buyer for AAI, and simply filed articles of dissolution with the State of North Carolina on 7/8/1992, five weeks after the secret contract mentioned above had surfaced.

Note that as a direct result the website you are reading right now, Mr. Brill updated his on-line resume to include his shameful time at AAI, two and a half sordid years that he did not include before. He has also changed his claim of having an MBA to "non-degree earning" MBA, corrected the incorrect dates that so conveniently hid his time at AAI and generally been forced to fess up. The truth does not come naturally to Mr. Brill, it has to be forced upon him.

Did Mr. Brill fail to make tenure at FSU? I can't know for sure, but knowing a bit about academia, I would guess the answer is "yes". Many people fail to make tenure, and there is no shame in that. However, failure to make tenure meant that Dale Brill had to find a new job. So....if you keep failing at business, what is a young man to do? Why of course: go work for a failing business!! Next stop: General Motors.

Picture on right: this picture is from Dale Brill's LinkedIn profile (Dale Brill is a baseball fan). One thing is for sure: he knows how to play the inside game, repleat with spitballs and beaners.

As we now turn to his career in "public service", the facts will show you that the accusation that Brill plays the inside game is true. Facts and fairness don't matter to Dale Brill. But pleasing corrupt powerful people for personal gain does seem to matter a lot to Dale Brill.

In 2006 while at Visit Florida, Dale Brill claimed that the evidence of Visit Florida's success could be found in the fact that tourism had increased over the last ten years. He made this claim without a shred of evidence to establish cause and effect (see article). Look for the verbal sleights of hand like "we are only one spoke in the wheel the drives the tourism industry".....this without first demonstrating that they even are a spoke in the wheel.

Next, Dale Brill claims that "visitation has increased 92%" over 10 years....without mentioning that their method of counting changed during that period and that their new method results in higher numbers. It's exactly the kind of self-promoting half-truths or lies that Dale Brill is a master at. However, this kind of duplicitous behavior is not unique to Dale Brill or Visit Florida, you will find that these tax-dollar funded organizations always make "misstatements" (a.k.a. lies) that make them look good. I challenge you to find a half-truth or "misstatement" from them that puts them in a less favorable light.

When the Florida tourism industry takes a turn for the worse (which happens at time), would Dale Brill then conclude that Visit Florida is doing a really lousy job of marketing Florida? Of course not, Mr. Brill would never conclude that. Dale Brill would simply tell more fables to please the powerful.

The stint at Visit Florida gave Dale Brill an opportunity to further ingratiate himself with Bud Nocera (mentioned above). Bud was fired in May, 2009 for Visit Florida's rank failures, but not before making sure Dale Brill was his regulator. See below.

Above, from left to right: Dale Brill in 2008 with his then boss Governor Charlie Crist, his future boss Mark Wilson of the Florida Chamber, and an unknown individual.

Should Mr. Brill want to sue me for libel, he would lose because the truth is an absolute defense against charges of libel. However, a lawsuit would be an excellent opportunity to call witnesses and explore in open court which of his OTTED subordinate(s) he was sleeping with, and when. I don't care about anybody's personal life, but I do care if it impacts work paid for using public funds.

One of OTTED's jobs was to oversee Visit Florida, where Dale Brill had just worked. I have the documents to show that OTTED never cared much about accountability....or the law. Therefore, that Dale Brill would head up that organization and NOT do what Florida Statutes requires it to do....well, that is consistent with Brill's unctuous career and history of lies.

Dale Brill failed to find fault with Visit Florida and his former boss Bud Nocera throughout the scandals that led to Bud's firing. It showed what a useful tool Dale Brill is in the right hands. He does not care about tax dollars well spent. He does not care about accountability. Dale Brill only cares about pleasing his superiors. That kind of power-loving devotion does not go unnoticed in Tallahassee.

Dale Brill managed to land this plum desk-driving position at OTTED in September 2007 before the scandals broke over at Visit Florida.